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Hilfen und Mittel | Medien in Funktion & Wirksamkeit


Medien dominieren heutzutage unser Leben. Sie beeinflussen uns, manipulieren uns und formen die Gesellschaft von Morgen. Dies trifft natürlich auch auf jeden Autoren und jeden Leser zu. Jeder Autor lenkt durch seine Sichtweise zum Thema. Auch wenn seine Schreibweise objektiv gemeint ist, ist sie dennoch subjektiv.
Hier findet ihr alles über Medien, deren Einfluss, Politik sowie Wirkung und Folgen.

Wirkung und Funktion von Medien gegenüber Lesern


Extract from Chapter 5, »The Peek-a-Boo Wold« of Amusing Ourselves to Death by Neil Postman

Television has become, so to speak, the background radiation of the social and intellectual universe, the all-but-imperceptible residueof the electronic big bang of a century past, so familiar and so thoroughly integrated with American culture that we no longer hear its faint hissing in the background or see the flickering grey light.This, in turn, means that its epistemology goes largely unnoticed. And the peek-a-boo world it has constructed around us no longer seems even strange.

There is no disturbing consequences of the electronic and graphic revolution than this: that the world as given to us through television seems natural, not bizarre. For the loss of the sense of the strange is a sign od adjustment, and the extent to which we have adjusted is a measure of the extent to which we have changed.Our culture's adjustment to the epistemology of television is by now almost complete; we have so thoroughly accepted its definitions of truth, knowledge and reality that irrelevance seems to us to be filled with import, and incoherence seems eminently sane.

It is my object in the rest of this book to make the epistemology of television visible again. I will try to demonstrate by concrete example ... that television's conversations promote incoherence and triviality ... and that television speaks in only one persistent voice - the voice of entertainment. Beyond that, I will try to demonstrate that to enter the great television conversation, one American cultural institution after another is learning to speak its terms. Television, in other words, is transforming our culture into one vast arena for show buisness.
It is entirely possible, of course, that in the end we shall find taht delightful, and decide we like it just fine. This is exactly what Aldous Huxley feared was coming, fifty years ago.

Point out and explain, according to Postman, what the idea and function of TV is

The idea and function of TV, according to Postman is to "move information, not collect it, analyse it".. That means that TV onyl gives us a superficial view on issues, topics etc. Those information is not investigated enough and only regarded from one person's point of view. Postman justifies that with the example of the "senstional, fragmented and impersonal headlines". He criticises that the news are "noted with excitement but that they also are forgotten with dispatch". With this sentence, he clarifies that news are only realized and discussed temporaryly as well as that problems can not be solved if this is the case. TV has become a background element of life. People even don't realize the news on the TV anymore which leads to the status of the TV of being unnoticed. TV lets us forget about the seriousness of life. This is achieved by demonstrating the "bizarre" world as "natural". With these expressions, Postman clarifies that people are confronted with curious facts and news so often that they start regarding them as natural. Postman continies that TV shows are incoherend which means that they only entertain people but do not inform them about contemporary topics. He ads the fact that if it continues as it is mentioned in the text the world and it's culture will turn into "a vast arena of show buisness".
by Daniel Dören in 2006

Do you consider Postman's comparison of TV and BNW justified?

In my opinion, Postman's comparison of TV and BNW is justified. He points clearly out that the TV news in BNW is only superficial as it is often on our TV. One example for that is the scene in which the reporters in BNW want to see John hitting himself with the whip. They are only interested in the act of hitting. They don't even want to know the cultural / religious background of this act. Some news in our time can be compared with that. For example the political demonstration in front the Hungarian parliament this summer. The mass media only broadcasted demonstrating students getting in trouble with the police. They didn't mention the exact reason for their acting and the detailed political background. For the reporters in BNW, John is only a subject of entertainment. They don't want to inform the public about him and his background / ideals. They rather want the public to be entertained on John's disadvantage. The reporters in BNW don't care about his privacy as it is today when they are looking for a sensational story. They even don't care about people's privacy. One good example for that are the paparazzi.
by Daniel Dören in 2006

Main messages of "The Peek-a-Boo World"

» Television has become the background radiation of the social and intellectual universe
» Television seems natural, not bizarre
» our culture's adjustment to the epistemologyof TV is by now almost complete
» we have accepted its definitions of truth, knowledge and reality
» television speaks in only one persistent voice - the voice of entertainment
» it could change our minds that we decide we like it just fine
» television is transforming our culture

Postman's view on TV

correct incorrect / questioned
» information on TV is fast people are free today to consume TV or not
» short, impersonal, fragmented information » the relaxtion is good for man
» even news is a constructed world » art can be presented and man gets a deeper insight into a subject
» a kind of entertainment
» the spectator is manipulated » helps to visualize historical or other situation we can't experience ourselves
no use turns you into a kind of outsider
intention: to warn the consumers of the total "Spaßgesellschaft"  

Postman | comparison of reading books and watching TV

books TV
» need time to read / write, to analyse, to collect information, to explain, to evaluate and discuss the contents, to compare it with other books / writers » fast media: more information very fast
» very short, impersonal, fragmented information, slogan-like
» to discuss the way how the reader is manipulated » a constructed world of reality
» makes a thought permanent » a voice of entertainment
» to create one's own world in the book » manipulation is no longer realized, discussed but accepted as culture + reality
» TV creates masses without individuality
» creates culture into an area show buisness (no privicy left, triviality)

Differences between watching TV and reading books

The difference of watching TV and reading a book is that we get more detailed information about a topic by reading a book. The TV is limited in it's time to collect detailed information because they have to broadcast their news very quickly to be the first one who broadcasts them. People can take more time to read a book and so they have more time to analyze it and to get deep into it's topic and it's aims.

Are we really free surrounded by cameras?


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